We’re a Prague-based boutique and online shop carrying a curated collection of our favorite brands from California and Europe who prioritize sustainability. We’re focused on creating a vibrant community and celebrating the work of women from all over the world.

What you can expect from us: Pacer is actively working on reducing our environmental impact by implanting eco-friendly practices into our day to day processes, including using compostable packaging, and seeking out sustainable brands. We know there’s more we can improve on and we’ll never stop striving to do and be better.

We’re building an eclectic community by engaging in social issues, raising awareness to the causes we care about, and by bringing people together in a safe and open place. We value our customers above everything else; all are welcome and will be treated as one of our own (with the best customer service).

By women and for women, Pacer is a place women can feel empowered and truly be themselves. By offering one-on-one styling, we want our customers to walk out feeling like their best, most confident selves. We’re also dedicated to supporting women in business by focusing our buying on female-fronted brands.

Our Owners, Lubo + Vanessa

Before we opened our doors, Pacer was just a distant dream of Vanessa’s. After putting her dream on hold and managing retail boutiques for 10 years, she decided to take a leap of faith and move to Prague, where she met Lubo. They quickly connected over their love of travel, food, and a desire to create their own business. Five years later, they’re working to make Vanessa’s dream a reality while building a life together.

Pacer's Past

Pacer has been around for 43 years. It started in 1977 in Los Angeles, California, as a furniture manufacturer built and created by Vanessa’s father, Ricardo. Vanessa spent most of her childhood visiting her father at his factory and traveling with him, her mother, and brother to trade shows around the United States. Running a business with passion and soul is in her blood. Now that Ricardo is retired and Pacer has closed its doors in California, Vanessa is carrying on Pacer’s entrepreneurial legacy (with her father’s blessing, of course).

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